Ralph Lauren brand history (ending)

In 1974, for the re-produced "The Great Gatsby"  designer clothes, because the gentle manners and raises tweed the image of fanatical pro-British. The next star of the job is: Diane Keaton's lazy and playful flavor with boys clothing. It also set off a wave fashion trends, so come one after another license agreement. 78 years, boys clothing, 81 years,girls clothing , 82 years, bags and glasses,83 years, furniture , 85 years is the perfume and handbags. The mid-80s, his apparel, suddenly blew to the ground on his personal style of worship.

In1986,Ralph Lauren  in Madison Avenue opened his flagship store. The store concept is a revolution, because it is the first in accordance with the designer himself the "small universe" to the design. The store trying to create a "old world" country club atmosphere, but the stores are selling anything, from wallpaper to the turntables.

Or as Ralph Lauren self said: "I design goal is to achieve one dream in mind - the best imaginable reality." Ralph Lauren to their actual implementation is that the best example of the American dream: he construction of a 50-million commercial center, its own fashion empire.